In this article, we will review some common principles for developing your campaign scripts to use for canvassing and phone banking.
Create a message
All campaigns and efforts need a personalized core message that demonstrates the campaign's values. A good message is localized, simple and concise, and emotional - think Obama's message of hope and change. Your field scripts will convey this core message.
Be consistent, and stay on message
Successful campaigns will pivot their strategies and tailor their outreach to specific demographics or issues but the core message will stay the same. Effective organizing is centered around getting everyone engaged through a common cause via a consistent message. Make sure your field team is consistently delivering the same message in their scripts.
Keep scripts clear, simple, concise, and brief
A message must be clear and simple enough for anyone to deliver and understand in less than a minute. Most campaign scripts should be about 30 seconds long.
Have a strong ask
All scripts should end with a strong and specific ask. Whether you're fundraising and asking for money, asking for someone's commitment to vote, or a potential volunteer's time, you want to ask them confidently. Give everyone the chance to get involved as much as they're able.
Example of a strong ask: "Can we count on you to donate $100 to win this campaign?"
Example of a weak ask: "Are you interested in helping with a donation?"
Outline of a script
I. Introduce yourself and the campaign
II. Give background
III. Talk about a local issue or one that they care about
IV. Tell them why your campaign will win
V. Strong ask for involvement.