By using the right opt-out language in your texts, emails, and phone banks, you can significantly reduce opt-outs while still ensuring high message delivery rates and successful campaigns.
Here are some tips for reducing opt-outs:
- Pick your phrase: Consider what works best for your campaign, whether it is a short and simple phrase like "Stop2Quit" or a more conversational phrase like "Stop to no longer receive messages."
- Embed it: Include the opt-out language in the middle of your message, rather than at the end.
- Test it: Test several different opt-out messages and locations within those messages to find what works best for your audience.
- Measure it: Focus on the right metrics. Although adding opt-out language may increase opt-outs, most of these new opt-outs are probably from recipients who have not taken any previous action in response to a message. Take note of action and activity data, not just opt-out rates.
Remember, opt-out requests must be honored, whether recipients use standardized “STOP” wording or normal language like "unsubscribe" or "quit."