Throughout any effort, it is important to set a strategy with concrete goals. You should identify goals around the activities you are tracking, outreach you are performing, or any metric that can be measured in a timely manner. It is equally important to measure the progress to goals to ensure the effort stays on track and adjusts as needed. Be sure to identify SMART goals for your effort using the field plan, alongside the research you completed before you begin tracking your progress. For more information on how to create a SMART goal, refer to this article from Mindtools. As you track your progress, consider key decisions or changes to your effort based on your results. Use this simple tracker to get started.
Using your SMART goals, list your key metrics in a chart like the one below.
| Metric | Data Measured | Current Progress | Progress to Goal | To be Completed by |
|---|---|---|---|---|
| ex. Meet with at least 10 lawmakers by the end of the legislative session | 10 | 2 | 30% | December 31, 2024 |
Once you have identified your metrics and goal(s), work with your team to establish a method for updating your data and track progress regularly.
Resources
View the Organizing and Advocacy Playbook as a PDF
Background Information
Advocacy Action Plan Phase-Learning
Advocacy Action Plan Phase-Planning
Advocacy Action Plan Phase-Implementation
Advocacy Action Plan Phase-Execution
Advocacy Action Plan Phase-Reflection